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	<title>Dreaming Of Beetles &#187; Microsoft</title>
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	<description>A Misanthropic Anthropoid With Something to Say</description>
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		<title>Hey Ballmer, FUD Doesn&#8217;t Work Anymore</title>
		<link>http://test.latko.org/?p=800</link>
		<comments>http://test.latko.org/?p=800#comments</comments>
		<pubDate>Tue, 19 Jan 2010 20:11:08 +0000</pubDate>
		<dc:creator>Chris Latko</dc:creator>
				<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.latko.org/?p=800</guid>
		<description><![CDATA[I think we all know about this Microsoft business tactic, but if not, read up on FUD. In this little exercise, I&#8217;m going to go through a couple examples:
The Slatabletbook
Once the Apple rumor engine shifted into high gear around September, Microsoft announced the Courier. This is actually a cool concept so they do deserve some [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-801" title="old_microsoft" src="http://www.latko.org/wp-content/uploads/2010/01/old_microsoft.gif" alt="" width="200" height="94" />I think we all know about this Microsoft business tactic, but if not, read up on <a title="Fear Uncertainty and Doubt" href="http://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt">FUD</a>. In this little exercise, I&#8217;m going to go through a couple examples:</p>
<p><strong>The Slatabletbook</strong><br />
Once the Apple rumor engine shifted into high gear around September, Microsoft announced the <a title="Microsoft Courier" href="http://gizmodo.com/5365299/courier-first-details-of-microsofts-secret-tablet">Courier</a>. This is actually a cool concept so they do deserve some credit. Not surprisingly, the project was led by J. Allard, the only person doing anything worthwhile over there. This is just a reference design, who knows when it will ship and by whom.<sup>[<a name="id1" href="#ftn.id1">1</a>]</sup></p>
<p>When CES rolled around and a Courier prototype wasn&#8217;t ready, Ballmer showed off the &#8220;<a title="HPs Windows 7 Slate Device" href="http://gizmodo.com/5442200/hps-windows-7-slate-device-revealed-by-steve-ballmer">HP Slate</a>&#8221; which is to be available &#8220;sometime this year&#8221;. Hmm, wonder where they got the name &#8220;<a title="iSlate.com" href="http://gizmodo.com/5434085/apple-owns-islatecom-domain-the-mystery-deepens">Slate</a>&#8220;.</p>
<p><strong>Capacitive Multi Touch</strong><br />
The iPhone&#8217;s had it for almost three years. Oh yeah, <a title="Windows Mobile" href="http://www.microsoft.com/Windowsmobile/en-us/default.mspx">Windows Mobile</a> 7 will have it in the second half of 2010, or was that February, or will WM 6.6 have it, or 6.5.3, or something else, yeah.</p>
<p><strong>Media Streaming</strong><br />
Apple just bought <a title="LaLa" href="http://www.lala.com/">Lala</a> and is building a <a title="Apple Data Center" href="http://www.datacenterknowledge.com/archives/2009/05/26/apple-planning-1-billion-idatacenter/">massive data center</a> in North Carolina. Seems like media streams are just around the corner, gotta announce something. Yeah, the next <a title="Zune HD Firmware Update" href="http://gizmodo.com/5446191/zune-hd-firmware-update-bringing-xvid-and-streaming-playlists-in-spring">Zune HD firmware update</a>, expected sometime in spring, will have music streaming from &#8220;the cloud&#8221;.</p>
<p><strong>Game Consoles</strong><br />
Wow, in 2009 Nintendo almost <a title="Game Consoles sales for 2009" href="http://arstechnica.com/gaming/news/2010/01/looking-back-at-2009-console-sales-and-ahead-to-2010-trends.ars">sold more Wiis</a> than Microsoft and Sony, <em>combined</em>. Maybe that newfangled controller has potential. We&#8217;ve got one too, <a title="Project Natal" href="http://www.xbox.com/en-US/live/projectnatal/">Project Natal</a>, to be released &#8220;Holiday 2010&#8243;.</p>
<p><strong>Search Engines (err, Decision Engines)</strong><br />
This doesn&#8217;t really fall under the FUD department, more into the &#8220;staged demo&#8221; depo. <a title="Bing Decision Engine" href="http://www.bing.com">Bing</a> is good, rivals and even beats Google in some categories. There is just one fatal flaw that was never announced: <a title="The Bing Indexer Sucks" href="http://arstechnica.com/microsoft/news/2010/01/microsoft-outlines-plan-to-improve-bings-slow-indexing.ars">The Bing Indexer Sucks</a>. Basically, it boils down to:</p>
<ol>
<li>The MSNBot is slow as it does a long process of semantic analysis</li>
<li>Bing pretties up areas like Auto &amp; Travel to hide their small indeces</li>
<li>&#8220;Real-Time&#8221; results come from structured data provided by partners</li>
</ol>
<p>This choice quote sums it up pretty well:</p>
<blockquote><p>While Bing has a lot of great features, it continues to struggle with  the same issue previous incarnations of the service have. The actual  index size, and the corresponding relevant results that come with those  searches for the less popular queries, pales in comparison to what  Google and Yahoo offer.</p></blockquote>
<p>As Steve Jobs says, <a title="Real Artist Ship" href="http://folklore.org/StoryView.py?project=Macintosh&amp;story=Real_Artists_Ship.txt">Real Artists Ship</a>. Microsoft seems to have its hands in almost every pie there is, sometimes this FUD is to thwart a project as in the case of the slate, but more often than not, it&#8217;s probably to determine if a particular market exists before investing heavily into it. Either way, announcing so much vaporware is turning MS into something of a laughing stock.</p>
<p>Announcing something a year out is just ludichrist. Technological change is accelerating at a rate close to Moore&#8217;s Law so indeed the Singularity Is Near.</p>
<p><strong>Disclaimer:</strong> I&#8217;m an Apple fanboy, so am quite tainted.</p>
<p><sup>[<a name="ftn.id1" href="#id1">1</a>]</sup> <small class="footnote">Apple never pre-announces anything unless their hand is forced. This is what we saw with the iPhone and this is why the rumored Apple device (RAD) will be announced in the same way. The RAD will include wireless technology that must be approved by the FCC.</small></p>
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